After a few months immersed in the madness that is north-east football, Mike Ashley Newcastle's owner, is sufficiently confused to give in to the clamour of the Geordie fans.
The appointment may not ultimately end in a crucifixion, but it will certainly end in tears.
The Keegan age has gone, football has moved on since Keegan was last in charge. The Big 4 dominate the game in England and Newcastle are unlikely to win a trophy in the forseeable future. And do not forget King Kev didn't win anything the first time around. Football Fans en masse are often like over excited children and Geordie fans in particular are the most delusional of any in the Premier League. The disappointment will be palpable.